Proenza Schouler Tumblr Collection

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Image courtesy of Vogue

Today’s fashion post was a struggle, so I’d like to thank my friend Hicham for the inspiration. I was looking for a self reflective fashion item/collection to include in the Mirror Image exhibition, and he suggested I check out this video. Not only do I now know how to pronounce Proenza Schouler, I also realized that they are really cool designers who are very accessible human beings. I felt that they were far from the high fashion superstar mega luxury industry thing while still being totally immersed in it, which is great.

Anyway if you watch the video you’ll see that their work is very much about their own experiences and how their inspiration comes from things in their lives. So the Tumblr collection is their Spring 2013 collection; and I think it’s self reflective to a level that surpasses just the designers themselves. Everyone has a Tumblr. Or at least everyone had a tumblr in 2012 before Pinterest took over, and I still have a Tumblr. This collection is about how random the internet can be but also how harmonious. And how it all makes sense once you put it together because in the end you’re the one curating what you want to see. Everyone is a curator these days, and the strength in this collection is that it’s the result of their personal curation. If I had my own Tumblr line, it would probably be way more pink with a ton of glitter and a more beachy landscapes. Also another thing that is strong about this collection and that they talk about in the video is the fact that they added materiality to it. Their work focuses a lot on textures, and that’s what gives an added dimension to their virtual inspiration.

I highly recommend you look at the rest of the collection here and that you follow Proenza Schouler’s tumblr.

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